联想获胜了,因为它投资了营销市场,它雇佣了高质量的营销人员,并且严格执行了以需求为焦点的策略——同时使用了传统的和社会的机制——这些机制驱动人们去买它的产品。看着一个公司卓越的执行让人精神振奋。

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英文原文:How Lenovo Is Resurrecting the PC
By Rob Enderle
TechNewsWorld
Part of the ECT News Network
12/03/12 5:00 AM PT
Lenovo wins because it invests in marketing, it gets quality marketing people, and it executes strong demand-focused campaigns -- using both traditional and social mechanisms -- that drive people to its products. There is something refreshing about watching a company execute with excellence.